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~subject:"Germany"
~subject:"Virales Marketing"
~subject:"Werbung"
~type_genre:"Book section"
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Search: subject_exact:"Impact of advertising"
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Germany
Virales Marketing
Werbung
Advertising effects
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613
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142
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133
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133
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114
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114
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64
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35
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33
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32
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25
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5
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4
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2
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2
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2
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2
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2
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2
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2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
11
Selling modernity : advertising in twentieth-century Germany
7
International advertising and communication : current insights and empirical findings
6
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
Advertising in new formats and media : current research and implications for marketers
4
Advertising, promotion, and new media
4
Breaking new ground in theory and practice
4
Cutting edge international research
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Green advertising and the reluctant consumer
4
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
The advertising and consumer culture reader
4
Advertising worldwide : advertising conditions in selected countries
3
Application of gaming in new media marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International marketing ; Vol. 2
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
3
Public relations and advertising theories : concepts and practices
3
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
3
A master class in brand planning : the timeless works of Stephen King
2
Advertising theory
2
Bridging the gap between advertising academia and practice
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
2
Handelsforschung
2
Improving decision making in real-time bidding
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Qualitative marketing research : approaches, techniques and analysis
2
Social and environmental issues in advertising
2
The Sage handbook of advertising
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Unternehmenskommunikation auf dem Prüfstand : aktuelle empirische Ergebnisse zum Reputation Marketing
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Advances in electronic marketing
1
Advertising and violence : concepts and perspectives
1
Advertising in a multimedia age
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ECONIS (ZBW)
220
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Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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2
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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4
Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
Saved in:
5
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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7
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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8
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
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9
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
10
The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
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