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Germany
Beziehungsmarketing
11
Relationship marketing
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Consumer behaviour
7
Konsumentenverhalten
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Deutschland
6
Customer value
4
Internet
4
Kundenwert
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Musikwirtschaft
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Barter economy
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Customer Relationship Management (CRM)
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Customer lifecycle
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Dienstleistungsqualität
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Erfolgsfaktor
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Incentives
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Lebenszyklus
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Mediennutzung
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Becker, Jan U.
6
Barrot, Christian
2
Clement, Michel
2
Hinz, Oliver
1
Meyners, Jannik
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Reimer, Kerstin
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Skiera, Bernd
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
European journal of marketing : EJM
1
Journal of marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of media economics
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ECONIS (ZBW)
6
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1
Revisiting the use of customer information for CRM
Reimer, Kerstin
;
Becker, Jan U.
-
2011
Persistent link: https://www.econbiz.de/10009504199
Saved in:
2
Impact of service pricing on referral behaviour
Barrot, Christian
;
Becker, Jan U.
;
Meyners, Jannik
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1052-1066
Persistent link: https://www.econbiz.de/10009787133
Saved in:
3
Seeding strategies for viral marketing : an empirical comparison
Hinz, Oliver
;
Skiera, Bernd
;
Barrot, Christian
;
Becker, …
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 55-71
Persistent link: https://www.econbiz.de/10009384665
Saved in:
4
Dynamics of illegal participationn in peer-to-peer networks : why do people illegally share media files?
Becker, Jan U.
;
Clement, Michel
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10003283945
Saved in:
5
File Sharing in Peer-to-Peer-Netzwerken : ökonomische Analyse des Nutzerverhaltens
Becker, Jan U.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001932644
Saved in:
6
Digitales Fernsehen : strategische Umbrüche bei steigendem Interaktivitätsgrad
Clement, Michel
;
Becker, Jan U.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
12
,
pp. 1169-1190
Persistent link: https://www.econbiz.de/10001431983
Saved in:
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