Impact of service pricing on referral behaviour
Year of publication: |
2013
|
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Authors: | Barrot, Christian ; Becker, Jan U. ; Meyners, Jannik |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 7, p. 1052-1066
|
Subject: | Virales Marketing | Viral marketing | Preisdifferenzierung | Price discrimination | Netzwerkökonomik | Network economics | Mobilkommunikation | Mobile communications | Deutschland | Germany |
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