//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Reinartz, Werner"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Germany
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
18
Konsumentenverhalten
18
Einzelhandel
12
Retail trade
12
Kundenwert
10
Betriebliche Wertschöpfung
9
Value creation
9
Lieferantenmanagement
8
Supplier relationship management
8
Advertising effects
7
Brand management
7
Deutschland
7
Kundenmanagement
7
Markenführung
7
Werbewirkung
7
B-to-B-Marketing
6
Business-to-business marketing
6
Marketing
6
Theorie
6
Theory
6
Customer integration
5
Customer value
5
Kundenintegration
5
Monte-Carlo-Simulation
5
USA
5
United States
5
Advertising
4
Beziehungsmanagement
4
Digitalisierung
4
Digitization
4
Internet marketing
4
Monte Carlo simulation
4
Online-Marketing
4
Werbung
4
Brand
3
Brand image
3
Bundling strategy
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
more ...
less ...
Language
All
German
4
English
3
Author
All
Reinartz, Werner J.
7
Käuferle, Monika
2
Saffert, Peter
2
Bascoul, Ganae͏̈l
1
Fischer, Marc
1
Götz, Oliver
1
Hoyer, Wayne D.
1
Krafft, Manfred
1
Stäbler, Samuel
1
Thomas, Jacquelyn S.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Wertschöpfung im Handel
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Wertschöpfung im Handel aus betriebswirtschaftlicher Perspektive
Reinartz, Werner J.
;
Käuferle, Monika
- In:
Wertschöpfung im Handel
,
(pp. 36-61)
.
2014
Persistent link: https://www.econbiz.de/10010257722
Saved in:
3
Wertschöpfung im Handel
Reinartz, Werner J.
(
ed.
);
Käuferle, Monika
(
ed.
)
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014007241
Saved in:
4
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
5
Bitte nicht abseitig!
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
Saved in:
6
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
7
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->