Creativity in advertising : when it works and when it doesn't
by Werner Reinartz and Peter Saffert
| Year of publication: |
2013
|
|---|---|
| Authors: | Reinartz, Werner J. ; Saffert, Peter |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 6, p. 107-112
|
| Subject: | Werbung | Advertising | Fernsehwerbung | Television advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Konsumgüterindustrie | Consumer goods industry | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773862