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~subject:"Geschäftsmodell"
~subject:"Internet marketing"
~subject:"Marktstruktur"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Digitale Plattform"
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Geschäftsmodell
Internet marketing
Marktstruktur
Social web
Digitale Plattform
2,124
Digital platform
2,120
Electronic Commerce
815
E-commerce
814
Network economics
502
Netzwerkökonomik
502
Social Web
494
Digitalisierung
388
Digitization
388
Online retailing
371
Online-Handel
371
Consumer behaviour
255
Konsumentenverhalten
255
Online-Marketing
175
Theorie
174
Theory
174
Share Economy
166
Sharing economy
166
Innovation
161
Business model
157
Competition
146
Wettbewerb
146
Digital platforms
124
Internet
119
Innovation management
108
Innovationsmanagement
108
Preismanagement
96
Pricing strategy
96
Beziehungsmarketing
89
Relationship marketing
89
Business start-up
88
Digitale Dienste
88
Unternehmensgründung
88
Web-based service
88
Business network
86
Unternehmensnetzwerk
86
Viral marketing
85
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149
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Article
746
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
747
Graue Literatur
206
Non-commercial literature
206
Arbeitspapier
162
Working Paper
162
Aufsatz im Buch
105
Book section
105
Hochschulschrift
42
Aufsatzsammlung
22
Collection of articles of several authors
19
Sammelwerk
19
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16
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2
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1
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733
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13
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1
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Qiu, Liangfei
8
Trabucchi, Daniel
8
Buganza, Tommaso
7
Benlian, Alexander
4
Cennamo, Carmelo
4
Krcmar, Helmut
4
Kumar, Subodha
4
Mishra, Shrutika
4
Schreieck, Maximilian
4
Chandna, Vallari
3
Fletcher, Amelia
3
Gawer, Annabelle
3
Jeon, Doh-Shin
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Laurell, Christofer
3
Li, Xiaoling
3
Mariani, Marcello M.
3
Messeni Petruzzelli, Antonio
3
Parida, Vinit
3
Parker, Geoffrey
3
Skiera, Bernd
3
Song, Peijian
3
Tang, Christopher S.
3
Teece, David J.
3
Wiesche, Manuel
3
Xue, Ling
3
Zhang, Heng
3
Zhao, Xia
3
Audretsch, David B.
2
Baiyere, Abayomi
2
Balqiah, Tengku Ezni
2
Behl, Abhishek
2
Beverungen, Daniel
2
Bi, Gongbing
2
Bigné Alcañiz, J. Enrique
2
Brecht, Patrick
2
Breidbach, Christoph F.
2
Brem, Alexander
2
Brodie, Roderick J.
2
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Journal of business research : JBR
30
Information systems research : ISR
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Technological forecasting & social change : an international journal
22
Electronic markets : EM ; the international journal of electronic commerce and business media
20
Journal of management information systems : JMIS
16
Internet policy review : journal on internet regulation
12
International journal of industrial organization
11
Journal of retailing and consumer services
11
Marketing science
10
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Journal of business models : JOBM
8
Journal of open innovation : technology, market, and complexity
8
Strategic management journal
8
Business horizons
7
California management review
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Management information systems : mis quarterly
7
Tourism management : research, policies, practice
7
Electronic commerce research
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Production and operations management : the flagship research journal of the Production and Operations Management Society
6
Research policy : policy, management and economic studies of science, technology and innovation
6
European journal of operational research : EJOR
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Long range planning : LRP ; international journal of strategic management
5
Business strategy and the environment
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of financial engineering
4
International journal of hospitality management
4
International journal of production research
4
Journal of global information management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Manufacturing & service operations management : M & SOM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
747
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1
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10
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747
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1
Digital entrepreneur's platformication and rapid internationalization through brokering, making and giving sense
Petersen, Nicolaj Hannesbo
;
Rasmussen, Erik
- In:
Small enterprise research
31
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014564256
Saved in:
2
The effect of digital platform strategies on firm value in the banking industry
Schreieck, Maximilian
;
Huang, Yongli
;
Kupfer, Alexander
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 394-421
Persistent link: https://www.econbiz.de/10014583057
Saved in:
3
Digital platform grafting : strategies for entering established ecosystems
Björkdahl, Joakim
;
Holgersson, Marcus
;
Teece, David J.
- In:
California management review
66
(
2024
)
3
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014583876
Saved in:
4
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
5
State roles in platform governance : AI's regulatory geographies
Ferrari, Fabian
- In:
Competition & change : the journal of global business …
28
(
2024
)
2
,
pp. 340-358
Persistent link: https://www.econbiz.de/10014631341
Saved in:
6
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini
;
Lekakis, Eleftheria J.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Saved in:
7
Market entry as a marketplace owner : when and why should you sell on your marketplace?
Rösch, Jürgen
- In:
Journal of business economics : JBE
94
(
2024
)
3
,
pp. 525-541
Persistent link: https://www.econbiz.de/10014546929
Saved in:
8
Business model change and internationalization in the sharing economy
Thornton, Heidi Coral
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535027
Saved in:
9
The impact of digital platforms on traditional market structures
Oluka, Alexander
- In:
Technology audit and production reserves
2
(
2024
)
4/76
,
pp. 21-29
Persistent link: https://www.econbiz.de/10014553912
Saved in:
10
Complexity in a platform-based servitization : a complex adaptability theory perspective
Yan, Fangxu
;
Yin, Shiyuan
;
Chen, Lujie
;
Jia, Fu
- In:
International journal of logistics : research and …
27
(
2024
)
7
,
pp. 1092-1111
Persistent link: https://www.econbiz.de/10014554089
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