Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Year of publication: |
2024
|
---|---|
Authors: | Vrikki, Photini ; Lekakis, Eleftheria J. |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 1, p. 173-190
|
Subject: | Labour struggles | narrative analysis | online news media | platformised consumer activism | platform economy | Twitter | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing |
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