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~subject:"Geschlechterforschung"
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Chu, Kyounghee
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Kim, Ji Yoon
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Lee, Doo-Hee
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Yi, Tu-hǔi
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International journal of advertising : the quarterly review of marketing communications
1
Social and environmental issues in advertising
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ECONIS (ZBW)
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Yi, Tu-hǔi
;
Kim, Ji Yoon
- In:
Social and environmental issues in advertising
,
(pp. 106-134)
.
2017
Persistent link: https://www.econbiz.de/10011591389
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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