The effect of non-stereotypical gender role advertising on consumer evaluation
Year of publication: |
2017
|
---|---|
Authors: | Chu, Kyounghee ; Yi, Tu-hǔi ; Kim, Ji Yoon |
Published in: |
Social and environmental issues in advertising. - London : Routledge, ISBN 1-138-22843-5. - 2017, p. 106-134
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Geschlecht | Gender | Geschlechterforschung | Gender studies |
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