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~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Markenimage
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Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas
;
Malär, Lucia
;
Guèvremont, Amélie
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
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