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Globalisierung
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Baker, Malcolm
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Holt, Douglas B.
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Taylor, Earl L.
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
Saved in:
2
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
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