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~subject:"Globalisierung"
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Globalisierung
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Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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