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~subject:"Großbritannien"
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Großbritannien
shockvertising
4
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
consumer erotophilia
2
controversial ads
2
emerging markets
2
fast-food brands
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information clutter
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social media
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Bibliometrics
1
Bibliometrie
1
Brand management
1
Content analysis
1
Emerging economies
1
Emotion
1
Generationengerechtigkeit
1
Intergenerational equity
1
Internet marketing
1
Kunststoff
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Online-Marketing
1
Plastic
1
Plastics
1
Private sector
1
Privatwirtschaft
1
Schock
1
Schwellenländer
1
Shock
1
Shockvertising
1
Social media
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Sustainability
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Theorie
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Theory
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United Kingdom
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acceptabilité
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Huszárik, Erika Seres
1
Machová, Renáta
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Tóth, Zsuzsanna
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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The role of
shockvertising
in the context of various generations
Machová, Renáta
;
Huszárik, Erika Seres
;
Tóth, Zsuzsanna
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10010517636
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