//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Guerilla marketing"
~subject:"Spanien"
~subject:"Sports"
~subject:"Tourismus"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportereignis"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Guerilla marketing
Spanien
Sports
Tourismus
Sport event
203
Sportveranstaltung
203
Football
32
Fußball
32
Big event
28
Großveranstaltung
28
Sportmarketing
27
Sports marketing
27
Impact assessment
23
Wirkungsanalyse
23
Professional sports
21
Profisport
21
Sport
21
Welt
20
World
20
Deutschland
19
Germany
19
Event marketing
15
Event-Marketing
15
Sponsoring
15
Sponsorship
15
Consumer behaviour
14
Konsumentenverhalten
14
Sports economics
12
Sportökonomik
12
Ball game
10
Ballsport
10
Spain
10
Guerilla-Marketing
9
Winter sports
9
Wintersport
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand management
7
City marketing
7
Markenführung
7
Sport organization
7
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
606
Aufsatz in Zeitschrift
606
Graue Literatur
60
Non-commercial literature
60
Arbeitspapier
57
Working Paper
57
Book section
43
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
8
Hochschulschrift
7
Conference paper
6
Konferenzbeitrag
6
Case study
5
Fallstudie
5
Thesis
4
Konferenzschrift
3
Handbook
2
Handbuch
2
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Government document
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
33
German
10
Author
All
Nufer, Gerd
4
Bühler, André W.
3
Preuß, Holger
2
Am Ende, Moritz
1
Andreff, Wladimir
1
Andreu, Luisa
1
Aragonés-Jericó, Cristina
1
Asero, Vincenzo
1
Atzeni, Marcello
1
Auld, Chris
1
Añó-Sanz, Vicente
1
Baeza, Steve
1
Barajas, Angel
1
Barker, Michael
1
Baños-Pino, José
1
Belloso, Juan Carlos
1
Breuer, Christoph
1
Brosio, Giorgio
1
Buraimo, Babatunde
1
Bühler, André
1
Calabuig-Moreno, Ferran
1
Campos, Carlos
1
Chalip, Laurence Hilmond
1
Chinnery, Louis
1
Clegg, Stewart
1
Collins, Clay
1
Csóka, László
1
Currás-Pérez, Rafael
1
Cuskelly, Graham
1
Daim, Tugrul U.
1
Del Chiappa, Giacomo
1
Desbordes, Michel
1
Dos Santos, Manuel Alonso
1
Drengner, Jan
1
Evens, Tom
1
Ghasemzadeh, Miaad
1
Gnoth, Juergen
1
Goswami, Susobhan
1
Gozzo, Simona
1
Harshitha, G.
1
more ...
less ...
Published in...
All
Strategies in sports marketing : technologies and emerging trends
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Annals of operations research ; 226
1
Behavioural sports economics : a research companion
1
Brand management ; Vol. 4
1
City branding : theory and cases
1
Co-creation and well-being in tourism
1
Comparative economic studies in Europe : a thirty year review
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Contextual transformations
1
De Gruyter handbook of media economics
1
Effects, role and significance
1
Event tourism and destinations : case studies and best practice
1
Globalism and regional economy
1
Innovation management in the intelligent world : cases and tools
1
Interdisciplinary management research XVI ; 1
1
Making projects critical
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Managing sport business : an introduction
1
Marketing analysis in sport business : global perspectives
1
Multi-level finance and the Euro crisis : causes and effecs
1
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport and tourism : strategies to develop tourist destinations
1
Sport public relations and communication
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Sports event management : the Caribbean experience
1
Stand und Perspektiven der Eventforschung
1
Sustainable human resource management in tourism : African perspectives
1
The econometrics of sport
1
The economics of sport and the media
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Who owns football? : the governance and management of the club game worldwide
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
11
-
20
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Driving first-time and repeat spectators to cultural events
Del Chiappa, Giacomo
;
Melis, Giuseppe
;
Atzeni, Marcello
- In:
Co-creation and well-being in tourism
,
(pp. 47-59)
.
2017
Persistent link: https://www.econbiz.de/10012208353
Saved in:
12
A tale of two cities : the Olympics in Barcelona and Turin
Brosio, Giorgio
;
Piperno, Stefano
;
Suárez Pandiello, Javier
- In:
Multi-level finance and the Euro crisis : causes and effecs
,
(pp. 249-274)
.
2016
Persistent link: https://www.econbiz.de/10011544474
Saved in:
13
Measuring Olympics achievements based on a parallel DEA approach
Lei, Xiyang
;
Li, Yongjun
;
Xie, Qiwei
;
Liang, Liang
-
2015
Persistent link: https://www.econbiz.de/10010489543
Saved in:
14
Events and networking in tourism marketing destinations : the America's Cup case study
Gnoth, Juergen
;
Andreu, Luisa
;
Currás-Pérez, Rafael
- In:
Globalism and regional economy
,
(pp. 89-111)
.
2014
Persistent link: https://www.econbiz.de/10010204519
Saved in:
15
Sport events as a tool for city marketing : the case of the Spanish Swimming Master Championship
Barajas, Angel
;
Sánchez-Fernández, Patricio
- In:
Strategies in sports marketing : technologies and …
,
(pp. 16-28)
.
2014
Persistent link: https://www.econbiz.de/10010362543
Saved in:
16
Public perception of costs associated with major sporting events
Núñez-Pomar, Juan Manuel
;
Calabuig-Moreno, Ferran
; …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 1-15)
.
2014
Persistent link: https://www.econbiz.de/10010362545
Saved in:
17
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
18
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
Saved in:
19
The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Dos Santos, Manuel Alonso
;
Baeza, Steve
;
Montoro Ríos, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 146-155)
.
2014
Persistent link: https://www.econbiz.de/10010362971
Saved in:
20
Das Olympiaschutzgesetz und seine Effekte für die olympische Bewegung in Deutschland
Pohlmann, Andreas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 545-561)
.
2014
Persistent link: https://www.econbiz.de/10010354017
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->