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Hedonic motivation
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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
Cruz-Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 217-225
Persistent link: https://www.econbiz.de/10012420397
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