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~subject:"Hedonic price index"
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Hedonic price index
Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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E-commerce
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Einzelhandel
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Electronic Commerce
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Frequency of price changes
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Hedonischer Preisindex
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Kundenzufriedenheit
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Low-cost strategy
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Niedrigpreisstrategie
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Online retailing
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Online-Handel
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Preis
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Preismanagement
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Price
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Price discount depth
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Pricing strategy
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Product quality
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Produktqualität
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Retail trade
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Service quality
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Turkey
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Türkei
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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congruity theory
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consumer behaviour
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customer satisfaction
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hedonic and utilitarian services
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high-touch products
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need for touch
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Kara, Ali
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Journal of euromarketing
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Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
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