//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Herkunftsbezeichnung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Werbewirkung
Brand management
12,523
Markenführung
12,523
Markenimage
8,689
Brand image
8,682
Consumer behaviour
8,218
Konsumentenverhalten
8,217
Brand
5,550
Markenartikel
5,476
Beziehungsmarketing
2,545
Relationship marketing
2,545
Social Web
1,727
Social web
1,727
Online-Marketing
1,477
Internet marketing
1,476
Advertising effects
1,248
Marketingmanagement
1,199
Marketing management
1,197
Luxury goods
907
Luxusgüter
907
Designation of origin
892
Customer satisfaction
840
Kundenzufriedenheit
840
USA
836
United States
831
Corporate reputation
777
Firmenimage
777
Tourism marketing
777
Tourismusmarketing
777
Deutschland
751
Germany
749
Advertising
743
Brand loyalty
735
Werbung
722
Markentreue
642
Einzelhandel
638
Retail trade
638
Emotion
619
Destination management
614
more ...
less ...
Online availability
All
Undetermined
1,129
Free
144
Type of publication
All
Article
2,106
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
Book section
Case study
Handbook
Aufsatz in Zeitschrift
1,951
Aufsatz im Buch
161
Hochschulschrift
98
Thesis
71
Graue Literatur
63
Non-commercial literature
63
Working Paper
48
Arbeitspapier
47
Collection of articles of several authors
26
Fallstudie
26
Sammelwerk
26
Aufsatzsammlung
21
Conference paper
21
Konferenzbeitrag
21
Conference proceedings
5
Konferenzschrift
5
Dissertation u.a. Prüfungsschriften
4
Lehrbuch
4
Reprint
4
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Fallstudiensammlung
2
Sammlung
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Accompanied by computer file
1
Doctoral Thesis
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Guidebook
1
Handbuch
1
Interview
1
Nachschlagewerk
1
Ratgeber
1
more ...
less ...
Language
All
English
2,040
German
74
French
8
Italian
2
Serbian
1
Author
All
Pelsmacker, Patrick de
17
Diamantopoulos, Adamantios
16
Esch, Franz-Rudolf
16
Dens, Nathalie
14
Gierl, Heribert
14
Ko, Eunju
8
Melewar, T. C.
8
Romaniuk, Jenni
8
Sreejesh, S.
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Guzman, Francisco
7
Magnusson, Peter
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Papadopoulos, Nicolas G.
7
Phau, Ian
7
Pike, Steven
7
Vashisht, Devika
7
Westjohn, Stanford A.
7
Bauer, Hans H.
6
Chen, Chun-Chu
6
Ilicic, Jasmina
6
Merunka, Dwight
6
Rosengren, Sara
6
Roy, Subhadip
6
Srivastava, R. K.
6
Stylidis, Dimitrios
6
Wang, Cheng Lu
6
Zdravkovic, Srdan
6
Aichner, Thomas
5
Bang Nguyen Viet
5
Buijzen, Moniek
5
Cai, Liping A.
5
Dahlén, Micael
5
De Nisco, Alessandro
5
Foroudi, Pantea
5
Grudecka, Anna
5
Hayes, Jameson L.
5
Hudders, Liselot
5
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Journal of business research : JBR
88
Journal of marketing communications
53
The journal of product & brand management
51
International journal of advertising : the quarterly review of marketing communications
50
International journal of advertising : the review of marketing communications
48
Journal of promotion management : JPM
38
Tourism management : research, policies, practice
38
Journal of retailing and consumer services
37
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International marketing review
36
Psychology & marketing
36
Asia Pacific journal of marketing and logistics
33
Journal of international consumer marketing
32
Journal of advertising research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of global marketing
27
Journal of promotion management : innovations in planning and applied research
23
The journal of consumer marketing
23
Marketing intelligence & planning
22
Marketing : ZFP ; journal of research and management
21
European journal of marketing : EJM
20
International journal of internet marketing and advertising : IJIMA
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing letters : a journal of research in marketing
17
Journal of international marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
International journal of sports marketing & sponsorship
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of hospitality management
12
Journal of the Academy of Marketing Science
12
Journal of hospitality marketing & management
11
Journal of vacation marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,124
Showing
2,121
-
2,124
of
2,124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
2121
Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 93-118)
.
1996
Persistent link: https://www.econbiz.de/10001293678
Saved in:
2122
Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 187-196)
.
1995
Persistent link: https://www.econbiz.de/10001316667
Saved in:
2123
Country-of-origin effects for uni-national and bi-national products
Han, C. M.
- In:
Journal of international business studies : JIBS ; an …
19
(
1988
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10001073330
Saved in:
2124
Saudi Arabia: perceived risk in buying "made-in-Germany" label
Yavas, Ugur
- In:
Management international review : mir ; journal of …
25
(
1985
)
4
,
pp. 58-65
Persistent link: https://www.econbiz.de/10001014286
Saved in:
First
Prev
204
205
206
207
208
209
210
211
212
213
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->