Country-of-origin effects for uni-national and bi-national products
C. Min Han and Vern Terpstra
| Year of publication: |
1988
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|---|---|
| Authors: | Han, C. M. |
| Other Persons: | Terpstra, Vern (contributor) |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 19.1988, 2, p. 235-255
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Marktforschung | Market research | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001073330