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Herkunftsbezeichnung
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Opoku, Robert A.
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
2
Mapping destination personality in cyberspace : an evaluation of country web sites using correspondence analysis
Opoku, Robert A.
- In:
Journal of internet commerce
8
(
2009
)
1/2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10003926393
Saved in:
3
What I say about myself: communication of brand personality by African countries
Pitt, Leyland F.
;
Opoku, Robert
;
Hultman, Magnus
; …
- In:
Tourism management : research, policies, practice
28
(
2007
)
3
,
pp. 835-844
Persistent link: https://www.econbiz.de/10003450040
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