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Herkunftsbezeichnung
China
8
Social network
5
Soziales Netzwerk
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Markenführung
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Supplier relationship management
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Brand image
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Markenimage
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Tourism marketing
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Tourismusmarketing
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Asia
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Asien
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Beziehungsmarketing
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Business-to-business marketing
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Designation of origin
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Destination management
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Destinationsmanagement
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Economic hardship
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Economic policy
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Economic threat
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Emotion
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Environmental management
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Guanxi
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Higher education institution
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London
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Marketing management
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Marketingmanagement
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Perceived discrimination
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Regional animosity
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Regional identification
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Relationship marketing
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Social Web
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Social exchange theory
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Social web
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Yen, Dorothy A.
2
Dey, Bidit Lal
1
Huang, Yu-An
1
Huang, Yu-an
1
Khanyapuss Punjaisri
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Lin, Chad
1
Luo, Jun
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Sivarajah, Uthayasankar
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Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
2
Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An
;
Lin, Chad
;
Yen, Dorothy A.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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