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~subject:"Herkunftsbezeichnung"
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Search: subject:"Globalness"
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Herkunftsbezeichnung
Brand management
38
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
38
Brand image
33
Markenimage
33
International marketing
25
Internationales Marketing
25
Brand
16
Markenartikel
16
Globalisierung
14
Globalization
14
Perceived brand globalness
14
Designation of origin
12
perceived brand globalness
12
Brand globalness
10
Multinationales Unternehmen
6
Transnational corporation
6
India
5
Indien
5
Personality psychology
5
Persönlichkeitspsychologie
5
Cultural identity
4
Global and local consumer culture positioning
4
Kulturelle Identität
4
National culture
4
Nationalkultur
4
Welt
4
World
4
Brand extension
3
Brand localness
3
Cluster analysis
3
Conjoint analysis
3
Emerging economies
3
Markentransfer
3
Schwellenländer
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brand globalness
3
perceived brand localness
3
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Diamantopoulos, Adamantios
2
Sichtmann, Christina
2
Alden, Dana
1
Areiza-Padilla, Jose Andres
1
Bartsch, Fabian
1
Bourdin, David
1
Bui Nhat Vuong
1
Cervera-Taulet, Amparo
1
Chae, Myung-Su
1
Chen, Jie
1
Chen, Qimei
1
Davvetas, Vasileios
1
Ha Nam Khanh Giao
1
Halkias, Georgios
1
Han, C. M.
1
Hong, Ruiyang
1
Hu, Miao
1
Hu, Zuohao
1
Kim, Kyung Ae
1
Krüger, Tinka
1
Lee, Hyeri
1
Lew, Yong Kyu
1
Makri, Aikaterini
1
Mandler, Timo
1
Pennemann, Karin
1
Quaye, Emmanuel Silva
1
Rusetski, Alexander
1
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Swoboda, Bernhard
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Yeboah-Banin, Abena A.
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International marketing review
2
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2
Journal of global marketing
2
Asia Pacific business review
1
Cross cultural & strategic management
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Journal of international consumer marketing
1
Journal of international marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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subject:"globales"
(245 results)
1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand
globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand
globalness
between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
3
Consumer animosity : the mitigating effect of perceived brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
4
Is brand
globalness
compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
5
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
6
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
7
The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
8
The impact of perceived brand
globalness
on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
9
The relational value of perceived brand
globalness
and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
10
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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