Huang, Yu-Ting; Rundle-Thiele, Sharyn - In: Journal of Services Marketing 29 (2015) 6/7, pp. 571-584
Purpose – The purpose of this paper is to synthesise internal marketing measures in two service settings across both Western and Eastern backgrounds. Well established views of internal marketing have emerged with more than 200 papers on the topic. To date, no clear accepted measure for the...