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~subject:"Hoffmann's Stärkefabriken"
~subject:"Signaling"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Hoffmann's Stärkefabriken
Signaling
Deutschland
5
Waschmittelindustrie
5
Detergent industry
3
Germany
3
Brand
2
Markenartikel
2
Reinigungsmittel
2
Seifenindustrie
2
1869-1997
1
Advertising
1
Advertising planning
1
Außendienst
1
Außendienststeuerung
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Business-to-Business-Marketing
1
Consumer goods industry
1
Controlling
1
Deutschland <Bundesrepublik>
1
Field sales force
1
Geschichte
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Geschichte 1954
1
Henkel AG & Co. KGaA
1
Henkel Kommanditgesellschaft auf Aktien
1
History
1
Kartell
1
Konsumgüterindustrie
1
Leistungsanreiz
1
Lieferantenmanagement
1
Management control
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Performance incentive
1
Product quality
1
Produktqualität
1
Qualität
1
Supplier relationship management
1
Theorie
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Theory
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Hochschulschrift
Thesis
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German
2
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Eller-Studzinsky, Bettina
1
Kirihara, Keiko
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
-
2012
Persistent link: https://www.econbiz.de/10009559284
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Hoffmann's Stärke : zur Werbegeschichte eines Markenartikels
Eller-Studzinsky, Bettina
-
2004
Persistent link: https://www.econbiz.de/10002063071
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