Hoffmann's Stärke : zur Werbegeschichte eines Markenartikels
Bettina Eller-Studzinsky
| Year of publication: |
2004
|
|---|---|
| Authors: | Eller-Studzinsky, Bettina |
| Publisher: |
Berlin : wvb, Wiss. Verl. Berlin |
| Subject: | Hoffmann's Stärkefabriken | Markenartikel | Brand | Werbeplanung | Advertising planning | Geschichte | History | Werbung | Advertising | Deutschland | Germany | Waschmittelindustrie | Detergent industry | Werbestrategie | 1869-1997 |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 299 S Ill 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2003 |
| Notes: | kart. : EUR 44.00 |
| ISBN: | 3-936846-75-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002063071