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~subject:"Homophily"
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Homophily
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Success factors in product seeding : the role of homophily
Nejad, Mohammad G.
;
Amini, Mehdi
;
Babakus, Emin
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010500755
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