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Hong Kong
Berechnung
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Customer value
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How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan
;
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
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