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~subject:"Hotel industry"
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Search: subject:"brand relationship quality"
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Hotel industry
Relationship marketing
40
Beziehungsmarketing
39
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
37
Markenführung
36
Brand
28
Markenartikel
28
Brand image
27
Markenimage
27
Brand relationship quality
22
brand relationship quality
19
Dienstleistungsqualität
11
Service quality
11
Brand loyalty
10
Markentreue
9
Social Web
9
Social web
9
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Confidence
4
Customer advocacy
4
Hotellerie
4
Structural equation model
4
Strukturgleichungsmodell
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
brand loyalty
4
Brand extension
3
Einzelhandel
3
Emotion
3
Retail trade
3
Advertising effects
2
Brand experience
2
Brand relationship quality (BRQ)
2
Brand trust
2
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Ali, Mohamed Ahmed
1
Chen, Yong
1
Choi, Hyung-Min
1
Im, Holly Hyunjung
1
Khan, Huda
1
Khan, Imran
1
Kim, Woo Gon
1
Lo, Ada
1
Lo, Ada S.
1
Qu, Hailin
1
Rasul, Tareq Faizur
1
Rather, Raouf Ahmad
1
Touni, Reham
1
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
4
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
3
Effects of customer experience in engaging in hotels' CSR activities on
brand
relationship
quality
and behavioural intention
Lo, Ada
- In:
Journal of travel and tourism marketing
37
(
2020
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012289316
Saved in:
4
Building
brand
relationship
quality
among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
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