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~subject:"Hotellerie"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
~type_genre:"Conference paper"
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Hotellerie
Kundenzufriedenheit
Retail trade
Kundenbindungsprogramm
7
Loyalty program
7
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4
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Capella, Michael L.
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Ieva, Marco
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Laškarin Ažić, Marina
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Lee, Johnny JiungYee
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Luo, Mi
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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2
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
3
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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