The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Year of publication: |
2014
|
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Authors: | Lee, Johnny JiungYee ; Capella, Michael L. ; Taylor, Charles Raymond ; Luo, Mi ; Gabler, Colin B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2139-2146
|
Subject: | Loyalty program | Financial impact | Hotel industry | Social exchange theory | Hotellerie | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Austauschtheorie |
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