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~subject:"Humor"
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Helpful hypocrisy? : investigating "double-talk" and
irony
in CSR marketing communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
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2
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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