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~subject:"IT-gestütztes Marketing"
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IT-gestütztes Marketing
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Stein, Alex D.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
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2
CRM systems and organizational learning : an exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Stein, Alex
;
Smith, Michael
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 198-206
Persistent link: https://www.econbiz.de/10003848013
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