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~subject:"Identity salience"
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Identity salience
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advertising appeals
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Going green : how different
advertising
appeals
impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of Business Research
67
(
2014
)
5
,
pp. 1026-1034
activated through media context, and national identity activated through
advertising
appeals
. The results remain consistent with …
Persistent link: https://www.econbiz.de/10010744134
Saved in:
3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
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