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Search: subject_exact:"Computerreservierungssystem"
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Marketing in the new global order : challenges and opportunities
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ECONIS (ZBW)
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1
A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework
Sankar, Jeganathan Gomathi
;
David, Arokiaraj
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 241-262)
.
2024
Persistent link: https://www.econbiz.de/10014519905
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2
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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3
Improved seating plans for movie theatre to improve revenue : an integrated best worst method with EMSR-B
Joshi, Kedar Pandurang
;
Lohiya, Nikhil
- In:
Handbook of research on intelligent techniques and …
,
(pp. 149-158)
.
2017
Persistent link: https://www.econbiz.de/10014576412
Saved in:
4
To buy or not to buy : Indian consumers' choice of online versus offline channels for air travel purchase
Beldona, Srikanth
;
Racherla, Pradeep
;
Mundhra, Gokul Das
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 831-854
Persistent link: https://www.econbiz.de/10009411347
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5
Blending information technology in Indian travel and tourism sector
Khare, Arpita
;
Khare, Anshuman
- In:
Services marketing quarterly
32
(
2011
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10009388092
Saved in:
6
Managing the moments of truth using e-marketing : a study of the small and medium island tourism enterprises
Anandkumar, S. Victor
- In:
Marketing in the new global order : challenges and …
,
(pp. 343-366)
.
2007
Persistent link: https://www.econbiz.de/10003736477
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