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~subject:"Indien"
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
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Cases on branding strategies and product development : successes and pitfalls
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Working paper series / Ipag Business School : working paper
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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ECONIS (ZBW)
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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2
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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3
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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4
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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5
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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6
Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
; …
- In:
Brands : interdisciplinary perspectives
,
(pp. 195-214)
.
2015
Persistent link: https://www.econbiz.de/10010478960
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7
Kiehl's Since 1851 : von der New Yorker Apotheke zur international erfolgreichen Kosmetikmarke
Heine, Friederike
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 435-447)
.
2013
Persistent link: https://www.econbiz.de/10009748395
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8
Multilayered distribution system in India : practice and issues
Gupta, Sumeet
;
Agrawal, Tushar
;
Jain, Priyanka
; …
- In:
Cases on supply chain and distribution management : …
,
(pp. 116-145)
.
2012
Persistent link: https://www.econbiz.de/10009660724
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