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Search: person:"Ghose, Kamal"
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Indien
India
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Advertising
2
Advertising effects
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
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Markenimage
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Werbung
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Agrararbeiter
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Agrarberufe
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Agricultural workers
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Agriculture
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Asia-Pacific
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Asia-Pacific region
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Asiatisch-pazifischer Raum
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Brand acculturation model
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Brand equity
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Brand identity
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Coffee
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Corporate culture
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Customer satisfaction
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Einnahmen
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Einzelhandel
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Franchise coffee shops (FCS)
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Franchising
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Haarkosmetik
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Hair care product
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Independent coffee shops (ICS)
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English
4
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Ghose, Kamal
3
Baidya, Mehir Kumar
2
Maity, Bipasha
2
Baidya, Mahir Kumar
1
Ghose, Kamal Kumar
1
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Asia-Pacific journal of business administration
1
Indian publications monograph series
1
International journal of business and emerging markets : IJBEM
1
Journal of Indian business research
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ECONIS (ZBW)
4
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An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir Kumar
;
Ghose, Kamal
;
Maity, Bipasha
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10010387362
Saved in:
2
Measuring dynamic effects of advertising : a case study in India
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
Journal of Indian business research
4
(
2012
)
3
,
pp. 158-169
Persistent link: https://www.econbiz.de/10009667742
Saved in:
3
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
4
Agricultural labourers in India : a study in the history of their growth and economic condition
Ghose, Kamal Kumar
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10013335507
Saved in:
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