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Search: person:"Sanyal, Shamindra Nath"
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Indien
India
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Generika
4
Markenartikel
4
Markenführung
4
Brand
3
Brand image
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Generic drugs
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Luxusgüter
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Pharmaindustrie
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Brand age
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Branded generics
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Conceptual model
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Designation of origin
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Elderly citizens
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Herkunftsbezeichnung
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Opinion leaders
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Perceived consumption vulnerability (PCV)
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Pharmaceutical marketing
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Prescription intention
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Qualitative research
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Arzneimittel
1
Arzneimittelmarkt
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Attitude
1
Cohen's kappa
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Competition
1
Competitive advantage
1
Consumer perception
1
Cross-cultural management
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Cultural identity
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Digital luxury experience
1
Digitalisierung
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Sanyal, Shamindra Nath
7
Banerjee, Asok Kumar
4
Datta, Saroj Kumar
3
Maiti, Rooprekha Baksi
1
Mazumder, Rabin
1
Roy, Subhadip
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Sharma, Yukti
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Singh, Ramendra
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
International journal of Indian culture and business management
1
International journal of management practice : IJMP
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
OLC EcoSci
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1
Organisational commitment of working women : the role optimisation
Maiti, Rooprekha Baksi
;
Sanyal, Shamindra Nath
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 212-232
Persistent link: https://www.econbiz.de/10014315856
Saved in:
2
Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012431159
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
5
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
6
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
7
Importance of brand equity and distribution in competitive business environment : an Indian case studies approach
Sanyal, Shamindra Nath
;
Banerjee, Asok Kumar
- In:
Brand research : [an outcome of the second …
,
(pp. 37-51)
.
2009
Persistent link: https://www.econbiz.de/10009623343
Saved in:
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