Importance of brand equity and distribution in competitive business environment : an Indian case studies approach
Year of publication: |
2009
|
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Authors: | Sanyal, Shamindra Nath ; Banerjee, Asok Kumar |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 37-51
|
Subject: | Wettbewerb | Competition | Vertrieb | Physical distribution | Wettbewerbsvorteil | Competitive advantage | Indien | India |
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