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~subject:"Indien"
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Search: subject:"Brand origin"
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Indien
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
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Burmann, Christoph
1
Dash, Amarendra Kumar
1
Hegel, Christian von
1
Singh, Arora Gaurav
1
Singh, Simranjit
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Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management : IJICBM
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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1
Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
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2
An illustrative framework of country-of-origin reflexive brand image model : in context to consumer buying behaviour of electronic consumer appliances in India
Singh, Arora Gaurav
;
Singh, Simranjit
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
1
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011715168
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3
Zum Einfluss der räumlichen Markenherkunft auf den Markennutzen und die Markenpersönlichkeit : Erstbefunde einer kausalanalytischen Untersuchung im Wachstumsmarkt Indien
Hegel, Christian von
;
Burmann, Christoph
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
4
,
pp. 272-288
Persistent link: https://www.econbiz.de/10010204597
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