Zum Einfluss der räumlichen Markenherkunft auf den Markennutzen und die Markenpersönlichkeit : Erstbefunde einer kausalanalytischen Untersuchung im Wachstumsmarkt Indien
Year of publication: |
2013
|
---|---|
Authors: | Hegel, Christian von ; Burmann, Christoph |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 4, p. 272-288
|
Subject: | Brand Origin | Country of Origin | Internationale Markenführung | Markenpersönlichkeit | Indien |
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