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Search: subject:"generation X"
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Indien
Generation X
83
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44
Consumer behaviour
29
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24
Generationengerechtigkeit
24
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generation X
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generation Y
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Gurinder Singh
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1
Jain, Sheetal
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Mhatre, Prathamesh
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International journal of green economics
1
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
2
Trust, leadership style and generational differences at work : a qualitative study of a three-generation workforce from two countries
Shrivastava, Priyanka
;
Ikonen, Mirjami
;
Savolainen, Taina
- In:
Nordic journal of business : NJB
66
(
2017
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10012302166
Saved in:
3
Modelling the purchase intention of millennial and
Generation
X
consumers, towards refurbished mobile phones in India
Mhatre, Prathamesh
;
Srivatsa, Hosur Srinivasan
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012256926
Saved in:
4
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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