Tjiptono, Fandy; Andrianombonana, Haja Tiana Rakotondrainibe - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 878-897
foreign brands) and were asked to identify their actual national origins. Findings The study found that consumers are more … for both local and foreign brands. Brand evaluation was found to be positively correlated with purchase intention. However …