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~subject:"Indonesien"
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Indonesien
Brand management
19
Markenführung
19
Consumer behaviour
18
Brand
17
Konsumentenverhalten
17
Markenartikel
17
Local brands
14
Brand image
13
Markenimage
13
local brands
11
International marketing
9
Internationales Marketing
9
global brands
6
Global brands
5
Global and local brands
4
Globalization
4
Beziehungsmarketing
3
Consumer based brand equity
3
Designation of origin
3
Emerging economies
3
Emerging markets
3
Foreign brands
3
Herkunftsbezeichnung
3
Indonesia
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
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Status seeking motivation
3
Transnational corporation
3
Animosity
2
Brand credibility
2
Brand origin
2
Brand origin recognition accuracy
2
Brand-specific associations
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China
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Country of origin
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General brand impressions
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Globalisierung
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India
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Tjiptono, Fandy
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Dewi Retno Rosari, Theresia Sri
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Asia Pacific journal of marketing and logistics
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
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2
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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