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~subject:"Informationsbedarf"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Informationsbedarf
Relationship marketing
Kundendaten
6
Kundendatenbank
5
Kundenmanagement
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Customer data
4
Beziehungsmarketing
2
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2
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Consumer information systems and relationship management : design, implementation, and use
1
E-marketing ; Vol. 1
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Schriften zum innovativen Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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2
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
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3
Die Anreicherung von
Kundendaten
: ein interdisziplinärer State-of-the-Art-Review zur Erhebung, Verarbeitung und Nutzung von
Kundendaten
Walter, Julia
-
2011
Persistent link: https://www.econbiz.de/10009362368
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