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~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketingmanagement
8,694
Marketing management
8,656
Marketing
5,273
Consumer behaviour
2,090
Konsumentenverhalten
2,090
Theorie
1,398
Beziehungsmarketing
1,296
Relationship marketing
1,296
USA
1,055
United States
1,050
Brand management
1,006
Deutschland
997
Germany
979
Firm performance
939
Unternehmenserfolg
939
Online-Marketing
696
Internet marketing
686
Strategisches Management
636
KMU
629
SME
629
Strategic management
584
Markenimage
500
Brand image
498
Werbung
493
Advertising
481
Marktforschung
467
Market research
459
Social Web
459
Social web
459
Internationales Marketing
456
International marketing
455
Innovation management
435
Lieferantenmanagement
421
Supplier relationship management
421
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1,086
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287
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Article
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1,228
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4
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Article in journal
Fallstudiensammlung
Graue Literatur
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2,638
Hochschulschrift
1,076
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975
Book section
975
Thesis
944
Non-commercial literature
724
Bibliografie enthalten
628
Bibliography included
628
Lehrbuch
611
Collection of articles of several authors
579
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538
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389
Working Paper
340
Arbeitspapier
337
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218
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196
Fallstudie
196
Conference proceedings
134
Handbook
116
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116
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76
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76
Ratgeber
67
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65
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59
Festschrift
48
Dissertation u.a. Prüfungsschriften
39
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38
Sammlung
38
Systematic review
29
Übersichtsarbeit
29
Bibliografie
25
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English
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Bruhn, Manfred
25
Meffert, Heribert
24
Bauer, Hans H.
20
Sheth, Jagdish N.
20
Melewar, T. C.
17
Albers, Sönke
16
Homburg, Christian
16
Pepels, Werner
15
Wiedmann, Klaus-Peter
14
Kleinaltenkamp, Michael
13
Kitchen, Philip J.
12
O'Cass, Aron
12
Franses, Philip Hans
11
Herrmann, Andreas
11
Tadajewski, Mark
11
Vrontis, Demetris
11
Balmer, John M. T.
10
Diller, Hermann
10
Laukkanen, Tommi
10
Foroudi, Pantea
9
Gierl, Heribert
9
Hunt, Shelby D.
9
Fritz, Wolfgang
8
Hanssens, Dominique M.
8
Hippner, Hajo
8
Hruschka, Harald
8
Layton, Roger A.
8
Varadarajan, Rajan
8
Ahlert, Dieter
7
Belz, Christian
7
Esch, Franz-Rudolf
7
Gupta, Suraksha
7
Helm, Roland
7
Huber, Frank
7
Hultink, Erik J.
7
Jenner, Thomas
7
Ko, Eunju
7
Krafft, Manfred
7
Kumar, V.
7
Leeflang, Peter
7
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American Marketing Association
20
Fördergesellschaft Marketing an der Universität Augsburg
9
Erasmus Research Institute of Management
7
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Fachhochschule Reutlingen / European School of Business
4
Springer Fachmedien Wiesbaden
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Bildungswissenschaftliche Hochschule Flensburg
3
European Marketing Academy
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Gesellschaft für Innovatives Marketing
2
INSEAD
2
Institut für Marketing <Münster, Westfalen>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer-Verlag GmbH
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing und Handel
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Air Transport Research Society
1
Arbeitskreis Sportökonomie
1
Arthur D. Little International Inc. <Wiesbaden>
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
BHP - Brugger, Hanser und Partner <Zürich>
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Berliner Wissenschafts-Verlag
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
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Published in...
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Journal of business research : JBR
106
Industrial marketing management : the international journal for industrial and high-tech firms
82
European journal of marketing : EJM
49
Journal of strategic marketing
46
The journal of brand management : an international journal
46
Journal of marketing management : MM
44
The journal of product & brand management
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of business economics : JBE
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of retailing and consumer services
27
AMS review : official publication of the Academy of Marketing Science
26
Journal of marketing communications
26
Marketing : ZFP ; journal of research and management
25
Marketing theory
24
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of marketing
23
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
Marketing intelligence & planning
21
International journal of technology marketing : IJTMkt
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
The marketing review
18
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
16
International journal of innovation management
16
Journal of macromarketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
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ECONIS (ZBW)
3,807
OLC EcoSci
1
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101
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101
Vertical product line extension when online retailers serve as mom-and-pop stores' suppliers
Kuo, Chia-Wei
;
Xiong, Hui
;
Chen, Ying-Ju
;
Chang, Ting-Kai
; …
- In:
Omega : the international journal of management science
122
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014532402
Saved in:
102
Rebranding a traditional industry : how fountain pens enter luxury market
Li, Zhixian
;
Fan, Chunxing
- In:
Nankai business review international
15
(
2024
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10014515932
Saved in:
103
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
104
Market segmentation and dynamic analysis of sparkling wine purchases in Italy
Bassi, Francesca
;
Pennoni, Fulvia
;
Rossetto, Luca
- In:
Journal of wine economics
16
(
2021
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012705496
Saved in:
105
Liberec Economic Forum 2021 : proceedings of the 15th International Conference
Antlová, Klára
(
ed.
);
Semerádová, Tereza
(
ed.
)
-
International Conference Liberec Economic Forum <15., …
;
…
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012693083
Saved in:
106
Market orientation and innovation behaviour : how do service employees benefit from their uniplex and multiplex intrafirm network centrality?
Broekhuizen, Thijs L. J.
;
Zhu, Tao
- In:
Industry and innovation
28
(
2021
)
10
,
pp. 1270-1297
Persistent link: https://www.econbiz.de/10012697120
Saved in:
107
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
108
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
109
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
110
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
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