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~subject:"Innovation"
~subject:"Investitionsgütermarketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Search: subject:"B-to-B-Marketing"
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Innovation
Investitionsgütermarketing
Marketingtheorie
Pricing strategy
B-to-B-Marketing
3,433
Business-to-business marketing
3,430
Lieferantenmanagement
1,536
Supplier relationship management
1,536
Relationship marketing
759
Beziehungsmarketing
757
Business-to-Business-Marketing
572
Marketingmanagement
455
Marketing management
442
Electronic Commerce
423
E-commerce
369
Deutschland
358
Germany
349
Theory
333
Theorie
331
Verkauf
279
Brand management
273
Markenführung
273
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
233
Consumer behaviour
206
Konsumentenverhalten
206
Business network
189
Unternehmensnetzwerk
189
Social Web
187
Social web
187
Online-Marketing
170
Value creation
162
B2B
161
Betriebliche Wertschöpfung
161
Bundling strategy
161
Leistungsbündel
161
Customer satisfaction
160
Kundenzufriedenheit
160
Internet marketing
158
Customer value
144
Kundenwert
144
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148
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28
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English
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German
184
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Kleinaltenkamp, Michael
22
Backhaus, Klaus
18
Hinterhuber, Andreas
13
Johnston, Wesley J.
8
Plinke, Wulff
8
Voeth, Markus
8
Godefroid, Peter
6
Liozu, Stephan
5
Pförtsch, Waldemar A.
5
Cantù, Chiara
4
Geiger, Ingmar
4
Jacob, Frank
4
Kliche, Mario
4
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Netzer, Oded
4
Snelgrove, Todd C.
4
Tzempelikos, Nektarios
4
Büschken, Joachim
3
Claßen, Matthias
3
Diller, Hermann
3
Hofmaier, Richard
3
Homburg, Christian
3
Katrichis, Jerome M.
3
Kaya, Murat
3
Kindström, Daniel
3
Kleikamp, Christian
3
Kowalkowski, Christian
3
Matthyssens, Paul
3
Murray, Chase
3
Möhring, Monika Maria
3
Mühlfeld, Katrin Susanne
3
Raj, Ritwik
3
Saab, Samy
3
Schallmo, Daniel
3
Strothmann, Karl-Heinz
3
Sun, Lei
3
Totzek, Dirk
3
Ulaga, Wolfgang
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Springer Fachmedien Wiesbaden
4
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2
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1
Edward Elgar Publishing
1
European Association for Industrial Marketing Research
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
IMP Group
1
Institute for the Study of Business Markets
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
NWB Verlag
1
Springer-Verlag GmbH
1
Tectum Verlag
1
University of Madras / Department of Commerce
1
Universität Mannheim
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
73
The journal of business & industrial marketing
29
Journal of business-to-business marketing
21
SpringerLink / Bücher
18
Innovation in pricing : contemporary theories and best practices
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business research : JBR
10
Gabler Edition Wissenschaft
8
Research
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Business-to-Business-Marketing
5
Europäische Hochschulschriften / 5
5
Modernes Marketing für Studium und Praxis
5
Springer eBook Collection
5
Journal of marketing
4
Journal of revenue and pricing management
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Reihe: Marketing : MAR
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Handbook of business-to-business marketing
3
Manufacturing & service operations management : M & SOM
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Fortschritt-Berichte VDI / 16
2
Gabler Research
2
Gabler-Edition Wissenschaft
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
International journal of innovation management
2
Journal of Business & Industrial Marketing
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marketing-Management
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
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Source
All
ECONIS (ZBW)
453
USB Cologne (EcoSocSci)
12
OLC EcoSci
1
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
4
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
5
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
6
The new digital sales enablers
Cantù, Chiara
;
Martinelli, Elisa Martina
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2022
)
3
,
pp. 22-42
Persistent link: https://www.econbiz.de/10014259153
Saved in:
7
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
8
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
9
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
10
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
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