Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Yael Karlinsky-Shichor, Oded Netzer
| Year of publication: |
2024
|
|---|---|
| Authors: | Karlinsky-Shichor, Yael ; Netzer, Oded |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 1, p. 138-157
|
| Subject: | automation | business to business (B2B) | field experiment | pricing | salesforce | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Verkaufspersonal | Salespeople | Agrarpolitik | Agricultural policy | Automatisierung | Automation | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.1449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470128