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~subject:"Innovation"
~type_genre:"Collection of articles written by one author"
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Innovation
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
14
Konsumentenverhalten
14
Kundenmanagement
8
Deutschland
7
Germany
7
Social Web
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Theorie
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Theory
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6
Marketingmanagement
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Customer service
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Kundenservice
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Einzelhandel
4
Lieferantenmanagement
4
Marketing theory
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Marketingtheorie
4
Online-Marketing
4
Retail trade
4
Supplier relationship management
4
Verbraucherverhalten
4
Customer retention
3
Customer satisfaction
3
Customer value
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Dienstleistungsqualität
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Emotion
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Erfolgsfaktor
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Estimation
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Inter-firm cooperation
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Internet marketing
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Kundenbindung
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Collection of articles written by one author
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549
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549
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74
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74
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34
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27
Graue Literatur
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Collection of articles of several authors
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Jäger, Nikolai Alexander
1
Lundkvist, Anders
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Nagel, Christian Siegfried Anton
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Schumann, Jan Hendrik
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Totzek, Dirk
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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2
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
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3
Conversational realities : five studies of user interactions as sources of innovation
Lundkvist, Anders
-
2003
Persistent link: https://www.econbiz.de/10002060711
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