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~subject:"Innovation"
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Innovation
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Steuerwirkung
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Tax effects
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Advertising effects
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Estimation
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Fernsehwerbung
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Television advertising
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Arrazola Vacas, María
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Hevia Payá, José de
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Reinares, Pedro
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Reinares Lara, Ricardo
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International journal of advertising : the quarterly review of marketing communications
1
The journal of media economics
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ECONIS (ZBW)
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Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
2
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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