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~subject:"Innovation"
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Product design
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Kumar, Minu
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Ho-Dac, Nga N.
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Enhancing knowledge development in marketing ; Vol. 21
1
Journal of the Academy of Marketing Science
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Using product development information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
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2
Follow the value! : tracking the value of design through the NPD process
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191047
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