Using product development information to spur the adoption of continuous improvement products
Year of publication: |
2020
|
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Authors: | Ho-Dac, Nga N. ; Kumar, Minu ; Slotegraaf, Rebecca J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1156-1173
|
Subject: | Continuous improvement products | Product development | Product adoption | Produktivität | Productivity | Produktentwicklung | New product development | Innovation | Vorschlagswesen | Employee suggestion system | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management | Qualitätsmanagement | Quality management | Wissensmanagement | Knowledge management | Industrie | Manufacturing industries |
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